Thanks to April Robertson for writing this blog for us!
If you’ve been to WordCamp Fayetteville before, you might not recognize the Content Creators track. Originally, it was called “the bloggers track” but we’ve improved it so much that we gave it a new name.
A bit o’ history
We decided there needed to be an easier way to tell the difference between the blogger and entrepreneur tracks so we did two things: better defined the tracks and changed the name for the blogger track to “Content Creators” to better reflect its purpose.
Essentially, the Content Creators track is for those whose content is your product, whether you sell it or not. This includes hobby bloggers, professional/corporate bloggers or other writers. If your words are not your product and you are using WordPress as a vehicle to sell or promote a different product or service, the Entrepreneur Track might be more suited to your business plan.
This year’s Content Creator track has seven great sessions designed to effectively feature your written copy, photos, websites and stories, winning the attention of a broader audience and making money along the way.
Sessions available in the Content Creator track include:
- Writing Online focuses on a different perspective for writing online and seeing things through the readers’ eyes. Jamie Smith and Angie Albright of The Belford Group will teach the ins and outs of search engine optimization, online reading habits and effective layout and style. These two speakers have a varied background of writing professionally and hope to lend tips for strategies that work across a plethora of published material: websites, blogs and personal sites.
- The Power of Your Story is designed to help you cut through the noise of social media spamming and really connect with your audience. Kimanzi Constable, author of The Difference Between Living and Existing, will walk you through building a platform, starting a business that’s bound to be successful and winning the attention of your ideal readers.
- Successful Social Media Marketing combines the pillars of public relations: earned, owned and paid media with new techniques and experimental tactics to make the most of your time in promoting your blog or business. Speaker for this session is social media marketer Stephanie McCratic of Acumen Holdings.
- How to Make Money Blogging covers the best routes to earn revenue from a WordPress blog. Eleanor Evans has four years of experience with this subject and hopes to guide others in advertising networks, paid link placements, sponsored content, reviews and more. If you’re looking to write about a certain brand or learn the FTC disclosure requirements, this is the session for you.
- Linkbuilding for WordPress centers on the essential practice made easier by WordPress widgets, plugins and how to take advantage of them. Rebecca Haden, owner of Haden Interactive and instructor at Northwest Arkansas Community College, will host the session.
- In the Eye of the Beholder: Imagery in the WordPress Blog encompasses a broad range of image topics- design, connection to social media sites- especially Pinterest, obtaining images legally, photo crediting your own work and using photos to overcome writer’s block. Speaker Jennifer Ramsey is owner of Desert Rose Coaching and Consulting in Midland, Texas.
- In The Why and How of Going Multi-Author, speaker Kyle Judkins shows us why guest bloggers are beneficially for both sides: the owner of the blog and the guest bloggers. He’ll provide strategies and tools to keep the technique an effective one.