One of this year’s WordCamp sponsors, Sharp Hue, recently wrote a post on mobile-friendly sites versus full-sites viewed from a mobile device. Here’s an excerpt:
In 2011, mobile access to the web doubled to over 8%. In many of these cases, the site visited from a mobile device is the exact same site displayed on a laptop or desktop computer. Just because it can be seen, however, doesn’t mean it can be used. Most full sites viewed on a mobile device require you to pinch, flick, double-tap, or drag in order to access their content. You need both hands for these gestures: one to hold the device and the other to perform the action. A mobile-friendly site, however, eliminates this barrier and makes accessing essential information as simple as a single touch with one hand.
By displaying only essential information such as hours of operation; directions and location; contact information; service offerings; deals and promotions; and basic “about” information, mobile-friendly versions make it easy to identify critical information without the need to navigate a full site. Trimming down information from a full site for a mobile device and making it “touchable” rather than “pinchable” is one of the most significant advantages of a mobile-friendly site.
Click here for the full post.